Simon LeonardTable of Contents
Has there been a more influential invention than the iPhone? In the space of less than two decades, it has essentially revolutionized virtually every element of life, from how we work, communicate, consume media and spend our leisure time. It has been a complete juggernaut and, while it would be wrong to say that every aspect of the iPhone’s impact has been positive, it has been broadly beneficial to the world.
We can see the iPhone’s impact in obvious places. You probably weren’t video-calling your friends before it arrived. In other areas, the impact is less immediately apparent — yet just as meaningful. That’s certainly the case with the iGaming industry, which has benefited significantly from the development of the wondrous smartphone.
Let’s take a look at just some of the ways the invention and adoption of smartphones has made this increasingly popular industry what it is today.
A Ballooning Audience
The iGaming industry dates back to 1994 and the launch of the first digital casino. But, of course, that venture failed to have much of an impact. It’s really only in the past ten years or so that the iGaming industry has not only found its feet but ultimately become a big global player.
That happened in part thanks to the iPhone. Smartphone adoption in the United States is more than 90% and you’ll find similar figures in most other developed nations. While not everyone owns an iPhone, the smartphone industry wouldn’t exist at all if it hadn’t been invented. This high rate of smartphone ownership means the iGaming industry has significant reach, since everyone can access its products with just a few touches of their screens.
Increased Competition
The large audience for iGaming products resulted in increased competition among companies that were eager to win customers. As a result, consumers were able to use their iPhones to get deals and offers that were significantly better than what was available in the real world.
The rise of deposit match bonuses is a good example of this as it is one of the most popular type of bonus available. This type of bonus offers new customers a percentage match on their first deposit. Yet it might not exist if the iPhone hadn’t been invented.
Tech Developments
When we say that the iGaming industry emerged from the development of the iPhone, we really do mean emerged. iGaming products were not fully formed and ready for launch with the arrival of the first iPhone back in 2007. And in fact, even if they had been, they probably wouldn’t have been as successful, since the iPhone had only limited capabilities back then.
Rather, the iGaming industry was able to slowly develop alongside the improvements that Apple made to the iPhone. To illustrate this point, it’s best to look at the very first iPhone games and then compare their quality to the standard of games today. Once the iPhone had been improved, iGaming developers were ready to swoop in and provide superior products with mobile compatibility.
Security and Trust
Android devices did play a part in helping to popularize the iGaming sector. But it’s the iPhone that played the biggest role. This is most evident when we look at consumer trust. Whereas Android devices have had a questionable security record, Apple has long prioritized their users’ privacy. 
To the Future
As we’ve seen, the current success of the iGaming industry wouldn’t have been possible without the iPhone. Even players who primarily use desktop computers have benefited from the broader impact of the device, such as increasing digital trust. In the future, we’ll likely see iGaming products develop in line with iPhone advancements, such as more immersive experiences and customized gaming.
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