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Technology and business are like bread and butter; they make an incredible team and generate great consumer experiences. Unfortunately, small businesses are not using these resources to leverage their strengths and competitive advantages. According to figures compiled by Deloitte, 80% of companies in the United States are not taking advantage of digital tools.
The covid-19 pandemic demonstrated the importance of digital transformation in companies of all sizes and sectors. Faced with mobility constraints, businesses have found ways to stay in operation and consolidate their profits thanks to technology. Here are some of the benefits of using digital tools in your company:
● Increase your brand presence
● Generate community and engagement
● Reduce costs and make processes more efficient
● Promote products and services at a low cost
● Better results in growth projects
Using digital tools and starting your transformation process can generate expenses that are not in the budget but whose results will provide returns in the medium or long term. If you don’t have the capital to get started, turn to microcredit to take a step into the future of business.
Learn about four digital tools that will transform your business:
1. Social media management tools
Social networks allow you to convey your company’s message, philosophy, and values and promote your products or services directly to potential consumers. You need consistency, order, and quality content to take advantage of these channels.
Invest in hiring platforms such as Hootsuite or SEMRush to manage all your networks and obtain statistics to replicate successful publications using keywords. With these practices, you will maintain better communication with your followers, and you will not abandon them for a single day.
2. Accounting and invoicing software
Accounting is a fundamental task for a small business but one of the most complex duties for entrepreneurs. By turning to software like QuickBooks and Xero, you’ll save time, identify capital leaks, and may not need to hire specialized staff.
Using one of these resources does not mean that you do not have to do the task. However, it provides you with all the necessary tools to carry it out effectively and fast. Using this kind of software is an investment that will positively impact your company’s finances. Access microloans and hire the service that best suits your needs.
3. Email marketing platforms for small businesses
Sending commercial messages to potential clients and customers using email is an excellent marketing strategy. According to figures from CRM Hubspot, this type of campaign generates $42 for every dollar invested.
Doing this work independently and without the help of digital tools is an overwhelming task. Using platforms such as Hubspot or SendinBlue, you can customize and send many messages with results measurement.
4. Project management tools that you can use
Only one in four companies use these tools; as a result, 54% of them are unable to perform adequate supervision and monitoring of results. This lack of organizational culture can increase the costs of any project and, hand by hand, generate negative consequences.
Using resources such as those offered by Monday.com or Trello will allow you to keep track and make efficient decisions at crucial moments. If you do not have the capital to hire these services, use microloans and substantially improve the performance of your projects.
There are a variety of digital platforms that can be used for free, test their implementation in your company, evaluate and compare until you find the right one for your organization. Start with the free trial, and once you try them, you can hire the premium service. If you lack the capital to get it, access microloans and boost your company’s growth.
There is no turning back, and digital transformation is a reality in which all companies must join on a small or large scale and according to the needs and possibilities of the organization. Do not wait any longer; learn about various digital tools and implement those that facilitate the operation and management of your business. You will not regret it!